Light up your lot with smarter vehicle ads.
LotFlare helps dealerships turn live vehicle inventory into digital advertising campaigns across platforms like Google, Facebook, and Instagram.
Your inventory changes constantly. LotFlare helps keep your advertising connected to the vehicles you actually have available, so shoppers see current inventory and your dealership gets more opportunities.
Built to promote your live inventory.
LotFlare connects your dealership data to inventory-focused advertising campaigns designed to drive traffic, leads, and shopper interest.
- Vehicle inventory feeds
- Google and Meta advertising support
- Lead and conversion tracking
- Simple monthly service pricing
What is LotFlare?
LotFlare is a digital advertising service that helps dealerships promote live vehicle inventory using real inventory data while sending shoppers back to the dealership website.
Launch Your Inventory
Across Google & Meta
in Minutes
Turn your inventory feed into high-converting ads that send shoppers directly to your dealership website and VDPs — not a third-party marketplace.
- ✓Direct traffic to YOUR website
- ✓Dynamic inventory ads powered automatically
- ✓Google Shopping + Meta Marketplace integration
- ✓No manual ad creation required
- ✓Real-time inventory syncing
Stop Paying to Send Customers to Someone Else’s Website
Traditional Listing Sites
- ×Shoppers browse competitor inventory beside yours
- ×Leads stay inside marketplace ecosystems
- ×Expensive monthly listing fees
- ×Limited branding control
LotFlare
- ✓Send traffic directly to your VDPs
- ✓Build your own brand authority
- ✓Retarget shoppers with Meta Pixel data
- ✓Own the customer relationship
- ✓Lower monthly cost
Every month, dealers spend thousands sending buyers to third-party marketplaces where competitors are only one click away. LotFlare helps you advertise your inventory directly across Google and Meta while keeping shoppers on your own website.
Promote Real Vehicles
Advertise vehicles from your actual inventory, including year, make, model, price, mileage, photos, and vehicle links.
Reach Active Shoppers
Put your inventory in front of shoppers across major digital platforms where customers are researching and comparing vehicles.
Reduce Manual Work
LotFlare helps eliminate the need to manually build and update individual ads every time inventory changes.
Your inventory moves fast. Your ads should keep up.
Vehicles are added, sold, repriced, photographed, and updated every day. LotFlare is designed to keep your advertising focused on the inventory you want shoppers to see now.
How LotFlare Works
A simple setup process connects your dealership, inventory, advertising platforms, and audience preferences.
Connect Your Dealership
Complete the LotFlare onboarding process and select the platforms you want to use.
Use Your Inventory
LotFlare uses vehicle data from your inventory to help build advertising feeds and campaigns.
Launch Campaigns
Campaigns are configured around your selected platforms, budget, audience, and dealership goals.
Track Activity
LotFlare helps track clicks, leads, conversions, and advertising activity.
Choose your advertising channels
Activate Google, Meta, or both. LotFlare helps connect your live inventory to the platforms shoppers already use.
Google Feed
Advertise where buyers are already searching.
- ✓Google vehicle listings
- ✓Google Shopping placements
- ✓YouTube and Gmail opportunities
- ✓Google Maps and Discover visibility
- ✓Conversion and shopper activity tracking
Your Google ad budget is separate and controlled by you.
Both Feeds
Google + Meta inventory advertising.
- ✓Inventory feed setup
- ✓Dynamic inventory syncing
- ✓Google and Meta campaign support
- ✓Ongoing feed management
- ✓Broader shopper reach across platforms
Reach shoppers across Google, Facebook, Instagram, YouTube, Gmail, Maps, and more.
Simple monthly pricing
LotFlare is priced by selected advertising platform. Your actual ad spend is separate and controlled through your advertising budget.
- ✓Choose Google, Meta, or both
- ✓No complicated package tiers
- ✓Advertising budget remains separate
- ✓Built for live dealership inventory
Example: selecting both Google Ads and Meta Ads would be $100 per month for LotFlare service, plus your advertising budget.
Ready to put your inventory to work?
LotFlare helps your dealership turn everyday vehicle inventory into digital advertising that reaches shoppers across the platforms they already use.
Start LotFlare Setup