Terms of Service

Effective Date: May 24, 2026

These Terms of Service govern your access to and use of LotFlare, including the website located at lotflare.com and any related services, tools, integrations, advertising services, or account features provided by Direct Link Corporation, CarProLive, or their related services.

By using LotFlare, creating an account, connecting an advertising account, submitting vehicle inventory, or authorizing us to manage advertising services on your behalf, you agree to these Terms of Service. If you do not agree to these terms, you should not use LotFlare.

1. Service Description

LotFlare is an advertising and inventory marketing service designed to help automotive dealerships promote vehicle inventory through online advertising platforms, including Google Ads, Meta platforms, and other supported advertising channels.

LotFlare may create, manage, update, pause, or monitor advertising campaigns, product feeds, vehicle inventory feeds, audience settings, budgets, and related advertising assets based on the information provided by the dealership or retrieved from connected dealership systems.

2. Account Authorization

In order to use certain LotFlare features, you may be asked to connect third-party accounts, such as Google Ads, Meta Ads, Google Merchant Center, or other advertising and business platforms.

By connecting a third-party account, you authorize LotFlare to access and use that account only for the purpose of providing the requested advertising, campaign management, reporting, feed management, and related services.

You represent that you have the authority to grant this access on behalf of your dealership or business. You are responsible for ensuring that all connected accounts, permissions, business information, and advertising settings are accurate and properly authorized.

3. Customer Responsibilities and Advertising Compliance

You are solely responsible for the accuracy, legality, completeness, and compliance of all information, content, and materials provided to LotFlare or used in connection with your advertising campaigns. This includes, but is not limited to, vehicle information, pricing, images, descriptions, offers, incentives, rebates, discounts, payment examples, lease examples, finance terms, disclaimers, dealership information, contact details, advertising budgets, audience settings, inventory feeds, account credentials, and platform permissions.

You are solely responsible for reviewing and approving all advertising content, campaign settings, targeting, offers, disclaimers, and inventory information before or after publication. LotFlare may assist with setup, formatting, campaign creation, feed management, automation, or technical implementation, but such assistance does not transfer legal, regulatory, advertising, pricing, disclosure, or platform compliance responsibility to LotFlare, Direct Link Corporation, or CarProLive.

You agree not to submit, approve, request, or authorize any false, misleading, deceptive, unlawful, infringing, discriminatory, prohibited, or non-compliant advertising content. You are responsible for complying with all applicable federal, state, and local laws, rules, and regulations, including consumer protection laws, truth-in-advertising rules, motor vehicle advertising rules, privacy laws, finance and lease disclosure requirements, dealership licensing requirements, and any other laws applicable to your business, inventory, offers, pricing, or advertising.

You are solely responsible for ensuring that all advertised vehicle prices, offers, discounts, rebates, incentives, payment examples, lease examples, finance terms, and related disclosures comply with all applicable pricing and advertising requirements. This includes, where required by federal, state, or local law, ensuring that advertised prices include all required dealer documentation fees, administrative fees, dealer fees, preparation fees, destination charges, or other mandatory charges, and that any exclusions, taxes, title fees, registration fees, optional products, conditions, qualifications, limitations, or additional required disclosures are clearly and properly stated.

You are also solely responsible for complying with all applicable Meta, Google, Google Merchant Center, and other third-party advertising platform rules, policies, business terms, data usage rules, targeting restrictions, prohibited content rules, restricted content rules, tracking requirements, landing page requirements, and vehicle advertising requirements.

You acknowledge that LotFlare, Direct Link Corporation, and Carprolive do not provide legal advice and are not responsible for determining whether your advertisements, offers, disclaimers, targeting, pricing, inventory data, fee disclosures, financing or lease disclosures, platform settings, or marketing practices comply with applicable law or third-party platform requirements.

4. Advertising Platforms

LotFlare may interact with third-party advertising platforms, including Google and Meta. These platforms are not owned or controlled by LotFlare. Your use of those platforms is also subject to their own terms, policies, rules, billing requirements, review processes, and enforcement actions.

LotFlare does not guarantee that any advertisement, product listing, feed, campaign, or account will be approved, displayed, ranked, delivered, or accepted by any third-party platform.

5. Advertising Budgets and Charges

Advertising budgets entered into LotFlare may be used to configure or manage campaigns on supported advertising platforms. Third-party advertising costs may be billed directly by the advertising platform or through another approved billing arrangement.

LotFlare service fees are separate from advertising spend unless otherwise stated in writing. You are responsible for all approved service fees, advertising charges, platform charges, taxes, and related costs associated with your use of the service.

6. No Guarantee of Results

LotFlare is designed to assist with advertising setup, automation, feed management, campaign management, and marketing visibility. However, LotFlare does not guarantee any specific number of leads, clicks, impressions, sales, approvals, conversions, rankings, or revenue.

Advertising results may vary based on inventory, pricing, market conditions, competition, platform policies, campaign settings, budget, website performance, customer demand, and other factors outside our control.

7. Data and Inventory Feeds

LotFlare may use dealership inventory data, vehicle images, vehicle pricing, descriptions, VINs, stock numbers, dealership information, and related data to generate feeds, advertisements, listings, and campaign assets.

You grant LotFlare permission to use this information as necessary to provide the service. You are responsible for ensuring that inventory data is accurate, current, and authorized for advertising use.

8. Third-Party Access and Tokens

When you connect a third-party account, LotFlare may store access tokens, refresh tokens, account IDs, customer IDs, or other authorization data needed to maintain the connection and provide the service.

LotFlare uses this access only for service-related purposes, such as reading accessible account information, creating or managing campaigns, updating feeds, and maintaining authorized integrations.

9. Privacy

Your use of LotFlare is also governed by our Privacy Policy. The Privacy Policy explains how we collect, use, store, and protect information related to users, dealerships, advertising accounts, and connected services.

You can review our Privacy Policy at: https://lotflare.com/privacy.asp

10. Security

We use reasonable administrative, technical, and organizational measures to help protect account data and connected service credentials. However, no system, transmission, or storage method is completely secure.

You are responsible for maintaining the security of your own accounts, passwords, user access, and connected third-party services.

11. Service Availability

We aim to keep LotFlare available and functioning reliably, but we do not guarantee uninterrupted access. The service may be unavailable due to maintenance, updates, technical issues, platform outages, network failures, third-party API changes, or other events outside our control.

12. Changes to the Service

We may update, modify, suspend, replace, or discontinue parts of LotFlare at any time. We may also change supported advertising platforms, features, integrations, pricing, or technical requirements.

13. Termination

We may suspend or terminate access to LotFlare if you violate these Terms of Service, fail to pay required fees, misuse the service, provide inaccurate or unlawful information, or use the service in a way that may harm LotFlare, our systems, our partners, advertising platforms, or other users.

You may stop using LotFlare at any time. Disconnecting third-party accounts may limit or stop certain advertising and campaign management features.

14. Intellectual Property

LotFlare, including its software, design, branding, workflows, automation, feed tools, campaign tools, and related materials, is owned by Direct Link Corporation, CarProLive, or their licensors. You may not copy, reverse engineer, resell, distribute, or misuse the service except as allowed in writing.

You retain ownership of the dealership data, inventory content, images, and business information that you provide, subject to the rights you grant us to operate and provide the service.

15. Disclaimer of Warranties

LotFlare is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, and performance.

16. Limitation of Liability

To the fullest extent permitted by law, LotFlare, Direct Link Corporation, CarProLive, and their owners, employees, contractors, affiliates, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost sales, lost data, advertising losses, platform suspensions, or business interruption.

Our total liability for any claim related to LotFlare will not exceed the amount paid by you for LotFlare services during the three months before the event giving rise to the claim.

17. Indemnification

You agree to defend, indemnify, and hold harmless LotFlare, Direct Link Corporation, CarProLive, and their owners, employees, contractors, affiliates, and service providers from any claims, damages, losses, liabilities, costs, or expenses arising from your use of the service, your data, your advertising content, your connected accounts, your violation of these terms, or your violation of applicable laws or platform policies.

18. Changes to These Terms

We may update these Terms of Service from time to time. When we make changes, we will update the effective date above. Your continued use of LotFlare after changes are posted means you accept the updated terms.

19. Contact Us

If you have questions about these Terms of Service, contact us at:

Direct Link Corporation
Email: support@carprolive.com
Website: https://lotflare.com/